About PaperPie

Updated:
January 25, 2023

Learn About PaperPie formerly Usborne Books & More

The PaperPie Story

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As a division of Educational Development Corporation (EDC), a well-established company that has been in existence for over 20 years. PaperPie (formerly Usborne Books & More or UBAM) is a direct sales company that has received numerous recognitions from Fortune magazine for "The Best Small Companies in America" and has been included in "America's 100 Fastest Growing Small Companies". The direct selling division was created on March 1, 1989, to exclusively focus on selling Usborne Books.

Today, PaperPie distributes their children's books and educational products (including Usborne Books, Kane Miller Books, SmartLab Toys, and Learning Wrap-Ups) through a network of brand partners that sell directly to consumers along with schools and libraries (when registered as an Educational Services Representative).

usbornebooksandmore paperpie rebrand

Top Sellers

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paperpie usborne books and more cards for a cause fundraiser program all occasion box 1

All Occasion Card Box 1

Includes cards for birthdays, new home, get well, weddings, etc. all housed in a beautifully designed organizer box with matching envelopes.

paperpie usborne books and more cards for a cause fundraiser program all occasion box 2

All Occasion Card Box 2

Includes cards for birthdays, new home, get well, weddings, etc. all housed in a beautifully designed organizer box with matching envelopes.

paperpie usborne books and more cards for a cause fundraiser program holiday card collection box

Holiday Card Collection Box

Includes 50 cards for various holidays all housed in a beautifully designed organizer box with matching envelopes.

paperpie usborne books and more cards for a cause fundraiser program thanks and blanks box

Thanks & Blanks Card Box

Includes 19 blank cards and 11 Thank You cards all housed in a beautifully designed organizer box with matching envelopes.

paperpie usborne books and more cards for a cause fundraiser program kids birthday box

Kids Happy Birthday Card Box

Includes Happy Birthday cards for kids of any age all housed in a beautifully designed organizer box with matching envelopes.

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Company History

2023

PaperPie Rebrand

Usborne Books & More officially rebrands as "PaperPie"
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2022

SmartLab Toys Acquisition

Usborne Books & More acquires SmartLab Toys
Shop SmartLab Toys

2021

Craig White President & CEO

EDC announces Craig White as new President and Chief Executive Officer

2021

Learning Wrap-Ups Acquisition

EDC surpasses $200 million in net sales and acquires Learning Wrap-Ups
Shop Learning Wrap-Ups

2020

30 Years of Usborne Books & More

EDC celebrates UBAM's 30th Anniversary

2020

10 Years of Kane Miller Books

EDC celebrates Kane Miller's 10th Anniversary

2019

Craig White COO

EDC promotes Craig White to Chief Operating Officer

2019

Heather Cobb CSMO

EDC promotes Heather Cobb to Chief Sales & Marketing Officer

2018

Direct Selling News Global 100

EDC announced in Direct Selling News Global 100

2017

$100 Million in Sales

EDC surpasses $100 million in annual sales

2015

New Distribution Facility

EDC acquires new 400,000 sq ft distribution facility on 40 acres in Tulsa, OK

2012

Amazon Sales Ended

EDC President & CEO Randall White decides to stop selling through Amazon

2011

National Sales Manager Hired

EDC hires Heather Cobb as UBAM National Sales Manager

2008

Usborne Books & More

EDC renames the Direct Sales Division to "Usborne Books & More" (UBAM)

2008

Kane Miller Acquisition

EDC acquires publisher Kane Miller
Shop Kane Miller

1997

First Annual Convention

Direct Sales Division holds first annual convention in Tulsa, OK

1996

Craig White VP of IT

EDC promotes Craig White to Vice President of Information Technology

1995

Craig White Joins EDC

EDC hires Craig White to work in purchasing

1994

$1 Million Sales Month

EDC celebrates first $1 million sales month

1989

Direct Sales Division Launched

EDC launches Direct Sales Division, "Usborne Books at Home"

1986

Randall White President & CEO

EDC announces Randall W. White as new President and Chief Executive Officer

1983

Randall White Joins EDC

EDC hires Randall W. White as Treasurer

1978

Usborne Books Publishing Rights Acquisition

EDC acquires the rights to publish Usborne Books in North America
Shop Usborne Books

1965

Educational Development Corporation Founded

EDC is founded to develop supplemental curriculum material for schools

Our Mission

“We gather for good around literacy and learning. We create products and opportunities that enrich, inspire, and nourish the mind, heart, and imagination. We believe stories are made to share. We transform lives - one story, one book, one family, one child at a time."

Have Questions? Contact Me

Thanks so much for stopping by my PaperPie online bookstore! I love connecting with my followers and would be happy to answer any questions that you might have about joining my team, hosting a party, or the Usborne Books or Kane Miller Books that we offer! One of my favorite parts of this job is matching children up with just-right books that will keep them learning and engaged. Reach out for a list of customized book recommendations for the special readers in your life and I’ll be glad to help!

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Have Questions? Contact Me

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Frequently Asked Questions (FAQ)

What makes PaperPie formerly Usborne Books & More different from other direct sales companies?

  • There are no sales minimums or quotas required to remain a brand partner
  • Unlimited income potential
  • No sales experience is required
  • Earning is based on the amount of effort you put in
  • Work as much as you want and take a break if you need it
  • You don’t have to buy or hold inventory
  • Every brand partner at any level is eligible to earn a trip
  • High quality children's books are something you can feel good about selling
  • Promoting literacy changes kids’ lives
  • There are multiple fundraising and give-back programs

How are PaperPie books sold?

Today, PaperPie distributes through brand partners who sell directly to the consumer via home shows, direct sales, book fairs, and web sites. Also, brand partners can sell to schools and libraries when registered as an Educational Services Representative.

Is PaperPie a pyramid scheme?

No, it’s not a pyramid scheme. PaperPie is a well established direct sales company that has an over 30 year history in the US. When someone joins a brand partner's team, that brand partner only makes money once the new member starts selling. This incentivizes and encourages brand partners to have an invested interest in the success of their team members to ensure they get the proper support and training they need.

What does the "& More" in the name stand for?

In 2008, internationally renown children’s book publisher Kane Miller Publishing (the “& More” in Usborne Books & More) was aquired by EDC. PaperPie (formerly Usborne Books & More) sells their books directly to consumers through their national network of brand partners. There are many avenues to sell Usborne Books and Kane Miller Books including home parties, online parties, book fairs, direct sales to schools and libraries, booth events, online sales, book drives, fundraising, and more.

What happened to Usborne Books & More?

"Usborne Books & More" (UBAM) the direct sales division of Educational Development Corporation (EDC) has been renamed "PaperPie" starting in 2023 as part of a strategic rebrand. The company will continue to provide the same great service customers know and love, while expanding its product line to include SmartLab Toys along with favorites such as Usborne Books and Kane Miller Books.

What makes our books better than other children's books?

  • They get kids excited to read and learn about educational topics
  • They offer books that are highly affordable given their high quality (most under $10)
  • They are engaging and keep kids’ attention and promote imagination
  • They are high-quality, well-crafted, durable books that hold up to most active kids
  • They have innovative interactions (i.e. flashlight books), flaps, folds, features, activities, and illustrations
  • They offer diverse storytelling of multi-cultural characters from different backgrounds, and viewpoints
  • They are illustrated by talented artists worldwide
  • They offer internet links to take kids’ learning even further
  • They have a LIFETIME replacement warranty of just 50% the original cost of the book to replace it in the rare event a book gets damaged
  • They are popular with children, parents, gifted learning programs, teachers and librarians
  • They can offer Class A library bindings
Brittany the Book Lady

I was first introduced to PaperPie (formerly Usborne Books and More) at a young age when my mom had purchased books for our family. I fell in love with the books and the company's mission to promote literacy throughout the country.​ These days I'm a stay at home mother of 2 with my own business doing what I love, while getting to spend precious time with my family. It's only been a few years in, and already I've been consistently recognized as one of PaperPie's top team leaders continuously achieving explosive team growth, helping others start their own business and achieve their dreams.

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